View My Portfolio ·
View My Portfolio ·
I’m Carlos García, a Creative Director and Brand Strategist with 12+ years of experience leading multidisciplinary teams and developing communication strategies for global corporations, institutions, and growing brands.
Throughout my career, I’ve worked with brands like Kellanova (Kellogg’s), Philip Morris, Orbit, and GE, collaborating closely with senior stakeholders to translate business objectives into impactful creative execution. My background includes agencies like BBDO Proximity and Leo Burnett, and founding KANE Agency, where I led a team delivering 300+ projects across LATAM, the US, and Europe.
My focus is on internal communications, brand development, and regulated environments; where clarity, alignment, and trust are as important as the creative output.
Now based in Amsterdam, I'm looking to work with companies that need a senior creative and strategic partner — someone who can lead teams, manage stakeholders, and build communication strategies that actually work from the inside out.
Portfolio Highlights
-
![Best Practice at Kellogg's]()
Cerealistas
An initiative developed to foster employee pride at Kellogg’s that went on to be recognized as a Best Practice.
-
![]()
Phillip Morris
Collaborated on Philip Morris campaigns, including the launch of Chesterfield in Mexico and Marlboro’s packaging redesign.
-
![Kellogg’s internal campaigns]()
Kellogg’s & Kellanova
Created strategies and content for Kellogg’s / Kellanova internal communications, reaching employees across multiple regions including LATAM, the US, and Europe.
-
![BUSES & TRUCKS]()
SCANIA
Led the creative strategy for Scania, defining campaigns and social content for trucks and buses.
-
![Quiero Queretaro]()
Tourism Campaign
Directed the creative concept for Quiero Querétaro, the official tourism campaign for the city, shaping social content, campaigns, and promotional materials.a la descripción
