KELLOGG'S TO KELLANOVA
Internal Communications

For more than seven years, my team worked as an embedded communications partner to Kellogg's, later Kellanova, across Mexico, Latin America, and the U.S. Corporate Affairs, Internal Communications, HR, Marketing, and other departments came to us whenever they needed creative work: video, employee campaigns, events, town hall materials, and identities for new teams.

I led the creative team, coordinated specialist vendors, and managed the client relationship. The biggest challenge was the internal communication of the move from Kellogg's to Kellanova. Instead of a top-down announcement, we built the "Say Hello to Kellanova" video around employees' own voices, and adapted the global brand to regional markets along the way.