Atlantis PRotocol
sherlocked

Sherlocked is an award-winning immersive experience studio, best known for its escape rooms. Atlantis Protocol was something different: a city game that uses Amsterdam as the game board, mixing story, exploration, clues, and puzzles across the city.

As Marketing Director, I led the go-to-market: promotional approach, messaging, content, audience strategy, and partnerships. The challenge was explaining a product people had never seen. Escape room enthusiasts and first-timers respond to different messages, so we built for both and used influencer collaborations to reach new audiences. Alongside the launch, I rebuilt the studio's marketing plan around a single brand narrative and led a four-person team.