prime blend mabe
Premium Appliance Line

Prime Blend Mabe unified GE-Mabe's super-premium kitchen lines under a single brand, aimed at affluent buyers across Latin America who don't always cook themselves. Instead of showing cooking, the campaign "Revive the World in Your Kitchen" connected the sophistication of exotic culinary experiences to the elegance of the appliances.

As part of the creative team, I wrote copy, supervised video and luxury print production, and created internal activations to introduce the new line to employees. I presented the proposal directly to the brand's Marketing Director.